4 Things To Keep In Your Mind About Making Event Planning Template
Without an event planning template, it is impossible for your events to run smoothly and according to your expectations. So make a template and realize your dream event.
The great opportunity of young people
in creating events opens up our horizons to see what a successful event is
like. Because there are still many events that escape public
attention. All that will only spend time, energy, and budget. Therefore, always
use an event planning template for
whatever type of event you are.
When you learn to know the market
tastes of an event, in fact you are learning to know what patterns make an
event crowded.
Here are some things you should think
about in creating an event planning
template.
1. Purpose of The Events
The first time you think of an event,
you will be invited to think first about the purpose of the event. For
example for charity, for entertainment, for business promotion, for other
purposes. Well, you can find out what the purpose of your event is.
Before you can determine your event,
you will have difficulty determining your market and strategy. Not
interested, not even glance at your event.
So determining the purpose of this
event becomes important. In addition to determining the next
strategy and to determine market tastes, by making this event planning template your work will also keep on the track.
You can more easily organize your
event when you have found its destination. Don't ever hope that you
will get an amazing event when you don't know what your event's purpose is.
2. Target Audience
After determining the goal, you can
find the target audience. Anyone who is interested in your event is
your target audience.
You can determine based on many
aspects to get a targeted audience. You can specify the
gender of interest, or all genders. You also determine based on age,
occupation, hobbies, etc.
Looking for a target audience like
looking for a boyfriend, you know him first through things that you can't ask
him directly like searching through social media to get information related to
him.
Now looking for the target audience
is also almost the same. It's just that in finding this target not
only 1 person, but you have to search as much as possible.
You can use Facebook tools to get
your target audience. Learn the character of your event
enthusiasts there. The more detailed the more targeted your audience.
3. Benefits and Values
In addition to the goal you also have
to look for what are the benefits for your interest if they choose your product
or service. Mention one by one the benefits of using your product.
It is like a bargain. Besides
you sell you must have the skills to promote, explaining the benefits is one
way to attract buyers. Because buyers will think 1000 times to buy your product
if it's not important to him. It could even be because they feel sorry to see
that you have not yet come to an audience.
For example, if you offer beauty
products, you can benefit from the problems you have raised. As
if you have acne on your face then use this moisturizer guaranteed effective to
overcome your acne to the roots so that the roots disappear. Well, you find
benefits here for buyers, namely to overcome the pimples that appear.
Besides the benefits, you can also
give value to your product. The goal is that potential buyers
accept the values of what they will buy.
For example you offer an old bicycle,
you can explain that the bicycle is a legacy from your grandfather. Although
the age of the bicycle is no longer young, but the function is still the same,
he can take you somewhere. In addition, in his day this bicycle became the only
valuable vehicle because it was able to transport victims to the hospital. Now
through describing such things you can present values on the old bicycle.
It's different if you only write old
bicycles for sale, without giving benefits and values to the bike.
4. Event Marketing and Metrics
After you mention all the benefits
and values, it's your turn to make marketing strategies and metrics. Marketing
is an important activity in selling something, whether goods or services,
including selling events that you will do.
You can use the time before the event
to start this marketing strategy. One of them is by opening
a pre order ticket or pre sale. You can sell it cheaply at the beginning of the
event period. Say that prices will rise to normal prices when the event is
held.
The time you need can be around 3 to
6 months before the event starts. You can start from the
plan and discuss the marketing strategy.
Many marketing strategies that you
can learn in marketing or internet books that discuss business marketing
strategies. Because marketing is the spearhead of any event or business
income.
It's better to hone your marketing
spirit with soft and hard skills than to give it to someone else.
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